I make work people share, play with and talk about and believe in the power of a great idea, regardless of the shape it takes.

My work has sparked legislative change in Europe and Africa, caused the Navy’s recruitment site to crash and been recognised in Time Magazine’s Top 50 Inventions.

I’ve led creative teams and collaborations across agencies, global brands, and cultural projects. This approach has earned me over 80 major awards, including Cannes Lions, D&AD, One Show, DMA, and IPA Effies, and recognition as a Top 30 Female Creative Trailblazer for the industry. 

I also mentor through the Creative Equals - Creative Comeback scheme to champion diversity, equity, and inclusion in creativity and a Momma in the She Says mentorship programme.

As personal projects I’ve launched a women’s cycling brand, built a site to reunite owners with their lost luggage and created an interactive art installation that visualizes public sentiment about politicians in real time. 

I love projects that combine cultural relevance, innovation and storytelling to connect with people.


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