Born Free - Homeless Animals

Photographed by George Logan
To their enemies, they are the stuff of nightmares. To us, they were the nicest bunch of people you could ever hope to work with. Maybe because we helped them reach their annual application targets in just three weeks.With habitat destruction reaching record levels in Africa we wanted to create a campaign to highlight
the problem in an engaging way that made the problem feel relevant to people in the UK.





I make work people share, play with, and talk about.
I’m a creative leader with an obsessive eye for craft
and a simple belief - a great idea works anywhere. 
My work has won 80+ major awards, triggered legislative change, 
and landed on Time Magazine’s Top 50 Inventions.




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