Born Free - Natures Closing Down Sale
Creative Director
Directed by Chris Boyle
through Private Island
With wild animal populations falling 70% since 1970 we decided to set up a closing down sale. For nature. Complete with a pop-up store on Instagram and a series of ‘Sales’ posters the campaign launched on Black Friday. Inviting people to adopt an animal through Born Free it led to a 56% increase in fundraising.
56% increase in donations