Born Free - The Bitter Bond
Creative Director
Directed by Zombie
through BlinkInkThe real circle of life faced by South Africa’s lions is a far cry from the Disney version. This ad tells the true story. So far it has been viewed over 13 million times, garnered almost 300,000 petition signatures, without a penny being spent on media and most importantly helped to changed the South African Tourist board’s animal engagement policy. It was shared organically by a host of global celebs and influencers, including Ellen DeGeneres, Ricky Gervais, Bryan Adams and Stephen Fry.
14 MILLION views
300,000 shares
250,000 petition signatures
1 Policy change
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Katy
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+44 7753 567 547