Born Free - The Bitter Bond
Creative Director
Directed by Zombie
through BlinkInkThe real circle of life faced by South Africa’s lions is a far cry from the Disney version. This ad tells the true story. So far it has been viewed over 13 million times, garnered almost 300,000 petition signatures, without a penny being spent on media and most importantly helped to changed the South Afican Tourist board’s animal engagment policy.
13 MILLION views
300,000 petition signatures
1 Policy change