Katy Hopkins  

interactive investor - The ii’s

To drive engagement, boost recognisability and, let’s be honest, make it more fun, we transformed the ii logo into two distinct characters: the ii’s. 
This simple shift turned a static logo into something with personality. Suddenly, the brand could show up anywhere - social, film, product, partnerships - with consistency and charm.
They’re approachable, a little playful, yet quietly confident. Making the world of investing feel less intimidating and far more inviting.







I make work people share, play with, and talk about.
I’m a creative leader with an obsessive eye for craft
and a simple belief - a great idea works anywhere. 
My work has won 80+ major awards, triggered legislative change, 
and landed on Time Magazine’s Top 50 Inventions.


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+44 7753 567 547