Missing People - Unmissable
Creative Director
Created with Untold and D-ID
We gave Missing posters a 21st century makeover using AI, machine learning and a big dollop of behavioural science.
Website visits up 117% Tech adopted by police forces
I make work people share, play with, and talk about. I’m a creative leader with an obsessive
eye for craft
and a simple belief
- a great idea works anywhere.
My work has won 80+ major awards, triggered legislative change,
and landed on Time Magazine’s Top 50 Inventions.