Creative Direction
So we partnered with a community that lives to challenge the status quo - skaters.
By building a genuine connection between Samsung and skate culture, we gave back to the community in meaningful ways, from creating a winter skate park in central London to refurbishing local skate spots.
Together with Skate GB and skate creators, Samsung offered tips, support, and access to skate with their heroes, bringing a new generation closer to the culture they love.