What better way to celebrate the incredible mix of people, places, and experiences across its network than by tapping into a bit of friendly local rivalry?
We turned the age-old “our town is better than yours” debate into a playful, high-energy campaign, bringing competing communities head-to-head across social and TV. From proud locals to passionate community groups, everyone got involved, battling it out to prove their area was the best.
Along the way, we showcased the unique character, hidden gems, and unforgettable personalities that make each stop on the TPE network special. Inspiring people to explore more, travel further and see what all the fuss is about.