Xero - Healthy Business
Creative Director
Directed by Benji Weinstien
through Smuggler
Because making work in lockdown isn’t hard enough already we decided to recruit a Kiwi actor and a Canadian director to help us launch the first ever UK brand campaign for Xero accounting software. Using health analogies to explain what Xero do and how they can help small businesses the campaign is running across TV, radio, OOH and digital.
Unaided brand awareness up 194%
Subscribers up 40%